What does it take for German companies in China not only to establish themselves, but to truly arrive?
The answer lies in a remarkable combination of digitalisation, a welcoming culture, and strategic clarity.
▶️ In the interactive Welcome Centres, for example, it is not just about providing information – it is about visualising and creating an emotional connection.
Complex projects are already prepared in German and can be experienced on site through elaborately produced 3D models, animations, and plans.
A genuine vision of the future that not only fascinates – but also makes decisions more tangible.
🏙 Whether in Guizhou, Nanjing or Shanghai: the future industries are clearly defined, sites are designated, contracts are negotiable – from the purchase of land through to the city’s participation.
Local economic development agencies support the entire process personally and over the long term.
And: the well-being of expats is also taken into account.
From German restaurants and an in-house brewery to Oktoberfest – with everything that goes with it.
That brings me to the question:
How does this change our work in Germany as well?
If projects are now presented digitally in such a true-to-life way – will we still need the classic on-site appointment in the future? Or will we soon meet in a virtual reality studio with an LED wall to make decisions?
🔎 Digitalisation shows: anyone setting up operations today is not just planning a location – but an experience.
And the real estate market must keep pace.
I am taking away many ideas – and I look forward to sharing them with our customers in Germany as well.
